ler totalmente AI Trends in Creative Operations 2024 (English Edition)

The Artificial Intelligence (AI) wave is sweeping the world — are you riding it or watching from the shore? It’s predicted that the global AI market will see a compound growth rate of 36.62% by 2025. AI is also poised to add $15.7 trillion to the global economy by 2030. More use cases and applications are being identified for AI on the regular.

With more information coming out every day, creative teams the world over are still learning about the impact of AI on their day-to-day lives. While it’s undeniable that AI can revolutionize creative operations, will it reshape the very fabric of the creative landscape? It is to answer this question that we surveyed marketing and creative leaders across the globe. Over 100+ creative operations leaders from the United States, United Kingdom, India, Italy, Thailand, and more have helped answer our biggest questions:

• Is AI here to stay?
• How can one use AI in creative operations?
• Is workforce size going to be affected?
• Which industries will be impacted the most?

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