ler totalmente Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.

Procurando Competitive Strategy: Techniques for Analyzing Industries and Competitors? Aqui você encontra tudo sobre este livro de Michael E. Porter, publicado por The Free Press em 1 de outubro de 1980. Nesta página estão a descrição da obra, os detalhes da edição (398 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Gestão e Liderança, Sistemas e Planejamento, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Michael E. Porter em nosso catálogo.