ler totalmente How Brands Grow: What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Procurando How Brands Grow: What Marketers Don't Know? Aqui você encontra tudo sobre este livro de Richard Ed. Sharp, publicado por Oxford University Press, USA em 12 de abril de 2010. Nesta página estão a descrição da obra, os detalhes da edição (246 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Marketing e Vendas, Marketing, Pesquisa, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Richard Ed. Sharp em nosso catálogo.