ler totalmente Language in Business, Language at Work (English Edition)

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.

In addition, this extensively revised second edition includes:

- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

Procurando Language in Business, Language at Work (English Edition)? Aqui você encontra tudo sobre este livro de Erika Darics, publicado por Bloomsbury Academic em 12 de novembro de 2026. Nesta página estão a descrição da obra, os detalhes da edição (460 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Inglês e Outras Línguas, Por Idioma, eBooks em inglês, Negócios e economia, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Erika Darics em nosso catálogo.