ler totalmente Managing Customer Experience and Relationships: A Strategic Framework

Every business on the planet is trying to maximize the value created by its customers

Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently."

This latest edition adds new material including:

• How to manage the mass-customization principles that drive digital interactions
• How to understand and manage data-driven marketing analytics issues, without having to do the math
• How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses
• How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google
• Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing

Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Procurando Managing Customer Experience and Relationships: A Strategic Framework? Aqui você encontra tudo sobre este livro de Don Peppers, publicado por Wiley em 26 de abril de 2022. Nesta página estão a descrição da obra, os detalhes da edição (512 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Gestão e Liderança, Tomar de Decisões e Resolução de Problemas, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Don Peppers em nosso catálogo.