ler totalmente Marketing For Beginners: A quick guide to getting started

You are good at what you do. That is not the same as getting paid for it.

You make excellent cakes. You are a reliable plumber. You know more about mortgages than anyone in your town. None of it matters if nobody has heard of you.

Marketing For Beginners is a plain-English guide for people who run a small business and have realised they now have to market it. No jargon, no theory for its own sake and nothing that needs a budget you do not have.

In fifteen short chapters it covers what actually works for a small business today:

• Working out who you are for, and why trying to appeal to everyone costs you money

• Pricing without underselling yourself

• Setting up your Google Business Profile properly, which is the most valuable free hour in the book

• Getting reviews consistently, and what to say when one is bad

• Making your website answer the questions that stop people enquiring

• Turning up in search for the things customers actually type

• What happens when your customer asks an AI assistant for a recommendation, and how to be one of the businesses it names

• Social media on one hour a week, with a month of posts planned in advance

• Building an email list you own, and the UK rules that apply

• Measuring whether any of it worked, using free tools

Every chapter ends with one thing you can go and do. Reading about marketing and doing marketing are different activities, and only one of them earns money.

Written for UK businesses, by a UK marketing agency that does this work every day.

Around an hour to read. Rather longer to stop putting into practice.

Procurando Marketing For Beginners: A quick guide to getting started? Aqui você encontra tudo sobre este livro de CreoVena Marketing em 4 de março de 2023. Nesta página estão a descrição da obra, os detalhes da edição (54 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Marketing e Vendas, Vendas e Vendedores, Gerenciamento, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de CreoVena Marketing em nosso catálogo.