ler totalmente Neo Banking: Strategy, Innovation and Customer-Centric Digital Transformation

Neo Banking: Strategy, Innovation and Customer-Centric Digital Transformation is a comprehensive MBA-level textbook that bridges the gap between global FinTech theory and the on-the-ground reality of digital banking in India.

Written for MBA and MBA Finance students, banking practitioners, investors, and regulators, this book systematically covers the full arc of neo banking — from its conceptual foundations to its future frontiers. Across 15 chapters, readers will explore how digital-native financial institutions are reshaping the way money moves, credit is extended, and financial services are delivered to billions of people.

What this book covers:

The book opens with the evolution of banking across four eras — traditional, internet, mobile, and digital — before diving into FinTech ecosystems, neo banking business models, and the customer-centric design principles that separate winning digital banks from the rest. It then examines open banking, AI-driven analytics, the UPI-powered digital payments revolution, embedded finance, Banking-as-a-Service, risk management, cybersecurity, and the regulatory landscape governing India's fast-moving financial sector.

Later chapters tackle financial inclusion, neo banking marketing, ESG and sustainable finance, and in-depth case studies of five global neo banks — Revolut, N26, Chime, Jupiter, and Fi Money. The final chapter looks ahead to the seven forces — from AI to CBDCs to DeFi — that will define the next decade of banking strategy.

Why this book is different:

Most available texts treat India as a footnote. This book puts India at the centre — grounded in the JAM trinity, the Account Aggregator framework, RBI regulation, and the specific competitive dynamics of a market processing over 131 billion UPI transactions a year — while drawing extensively on global data, frameworks, and comparisons.

Every chapter includes learning objectives, data tables, case studies, industry insight boxes, chapter summaries, discussion questions, and multiple choice questions designed to test genuine conceptual understanding.

Ideal for: MBA and MBA Finance students, banking and FinTech professionals, analysts, investors, regulators, and researchers working at the intersection of technology, strategy, and financial services.

Procurando Neo Banking: Strategy, Innovation and Customer-Centric Digital Transformation? Aqui você encontra tudo sobre este livro de Mr Kaleecharan Chelladurai em 27 de junho de 2026. Nesta página estão a descrição da obra, os detalhes da edição (447 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Indústrias e Profissões, Bancos e Bancários, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Mr Kaleecharan Chelladurai em nosso catálogo.