ler totalmente Personalized: Customer Strategy in the Age of AI

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:

Empower Me: Understand each customer's needs and how best to meet them.

Know Me: Win customers' trust and permission to use their data to improve their experience.

Reach Me: Reach out to the right customer, in the right channel, at the right time.

Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.

Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.

With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Procurando Personalized: Customer Strategy in the Age of AI? Aqui você encontra tudo sobre este livro de Mark Abraham, publicado por Ascent Audio em 5 de novembro de 2024. Nesta página estão a descrição da obra, os detalhes da edição e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Gestão e Liderança, Sistemas e Planejamento, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Mark Abraham em nosso catálogo.