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Marine Insurance: An Essential Guide to Liability, Insurance, Law, the Market and Claims in the Maritime Industry

por: Sam Ignarski

One of the most necessary and fundamental forms of insurance within the insurance industry, marine in

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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (English Edition)

por: Mike Grigsby

Who is most likely to buy and what is the best way to target them? How can I use both consumer analyt

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Evidence-Based Management: How to Use Evidence to Make Better Organizational Decisions

por: Eric Barends

Decisions in businesses and organizations are too often based on fads, fashions and the success stori

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Artificial Intelligence for Learning: Using AI and Generative AI to Support Learner Development

por: Donald Clark

With Artificial Intelligence (AI) creating huge opportunities for learning and employee development,

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Research Methods for MBA Students: Completing Projects and Dissertations (English Edition)

por: Emmanuel Mogaji

Navigate the MBA research journey with clear methodology, structure and confidence.Research Methods f

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (English Edition)

por: Martin Lindstrom

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years

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Culture Stores: Redefining the Shopping Space through Connection to Community (English Edition)

por: Ibrahim Ibrahim

Reimagine physical retail as a strategic growth driver in a digital-first world.Culture Stores provid

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B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth (English Edition)

por: Devin Bramhall

How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marke

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Brand Global, Adapt Local: How to Build Brand Value Across Cultures

por: Katherine Melchior Ray

Building global brands provides companies with access to new markets, new opportunities and new ideas

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Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (English Edition)

por: Darren Coleman

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that

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