Your turnover problem is not a systems problem. That's why your systems fixes didn't work. You raised pay. You rebuilt onboarding. You launched the recognition program with the name and the logo. The number improved for two quarters and then came back. Here is what the improvement plan missed. Sort your last two years of separations by the specific person people reported to — not by site, not by region, by leader. In most organizations the spread is enormous, and it holds between leaders working the same market, the same pay band, the same schedule, the same onboarding. Systems apply evenly. That variance is not a systems finding. A DEPARTMENT OF 100 PEOPLE. TURNOVER AT 55%. THEN 3%. THEN, TWO YEARS AFTER ONE LEADER LEFT, 70%. Same pay. Same schedule. Same onboarding. Same building. Every system still standing. The number did not just regress — it overshot, because a team that has learned what good feels like and then loses it becomes a harder place to work than one that never knew. WHY YOUR LEADERSHIP TRAINING DIDN'T TAKE Your supervisor learned the feedback model. She can recite it. She executed it perfectly in the role play. Then on Tuesday she has to tell a well-liked eighteen-year veteran that his performance is unacceptable, in a building where everyone will know within the hour. The model is still in her head. It is not the constraint. The constraint is that her sense of who she is at work is currently held together by being the manager people like — so delivering that message doesn't feel like using a skill. It feels like dismantling herself. You didn't have a skill gap. You had a capacity gap. And you spent your training budget on the wrong one. WHAT THIS BOOK GIVES YOU THE RETENTION GAP is a working field guide, not a book you read on a plane. Seventeen exercises. Real names, real numbers, written in the margins. WHO THIS IS FOR Operators who own a turnover number. COOs, VPs of operations and organizational development, regional and multi-site directors, and anyone who has been asked to explain — again — why the leadership program didn't stick. The exercises are built to work across industries: senior living, multifamily, healthcare, hospitality, manufacturing, technology. WHO THIS IS NOT FOR Anyone looking for a personality test, or a way to sort their people into boxes. This book states plainly that it is not a psychological assessment and should never be used for hiring, promotion, or termination decisions. It gives you better questions, not scores. ABOUT THE AUTHOR William C. Rawe, Ph.D., is an organizational psychologist whose doctoral research examined how leadership development is being reimagined for the post-pandemic workplace. He spent his career in operating roles before founding his consulting practice — the argument in this book comes from owning the number, not from studying the people who own it.
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