ler totalmente Why We Buy the Wrong Things (Pop Economics) (English Edition)

Why did you buy that thing you never use? And why are you keeping it?

Every day, we make purchasing decisions we'll regret—from impulse Amazon orders to unused gym memberships, from the "sale" that wasn't a deal to the subscription we forgot to cancel. We know we're being manipulated, yet we keep falling for the same tricks. Why?

Why We Buy the Wrong Things reveals the psychological warfare behind every shopping decision. Through behavioral economics and neuroscience, it exposes how retailers exploit our dopamine pathways, how social media creates artificial FOMO, and why we'll defend our smartphone choice like a religion. From decoy pricing to dark patterns, from influencer marketing to the paradox of choice, discover the hidden persuaders that override rational thinking.

But this isn't just about what we're doing wrong—it's about rewiring our consumer brains. Learn the 48-hour rule, reframe purchases in terms of life goals, and build systems for mindful consumption. Understand why brand loyalty feels like love, why "premium" options exist, and how to measure the true cost of what you buy.

Perfect consumer decisions are impossible. Better ones aren't. And the first step is understanding why you bought that thing in the first place.

Procurando Why We Buy the Wrong Things (Pop Economics) (English Edition)? Aqui você encontra tudo sobre este livro de Ash Robertson em 8 de novembro de 2025. Nesta página estão a descrição da obra, os detalhes da edição (161 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Inglês e Outras Línguas, Por Idioma, eBooks em inglês, Negócios e economia, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Ash Robertson em nosso catálogo.