The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Autores populares
Editora Europa (324) Icon Group International (283) Publishing lmgdaw (250) Nikolay Krechet (145) Kennie B Journals (120) Charles Nehme (106) Riddler Books (105) webmarbook design (104) On Line Editora (90) Vários Autores (90) Mint and Cherry Notebooks (82) Jillo Trukudo (80) Ondrej Sarek (76) Iwona Makara (74) Just Visualize It (72) Moonpeak Library (69) Quick Witted Coconut (69) Various (68) Mary Hirose (67) Talor Press (67)