Ametora: How Japan Saved American Style ler

Isbn 10: 1541604334

Isbn 13: 9781541604339

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Descrição do livro

"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion

A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or "American traditional."

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

Número de páginas :304
Isbn 10 :1541604334
Isbn 13 :9781541604339
Encadernação :Capa dura
Edição Ametora: How Japan Saved American Style:1ª