djvu Audemars Piguet Royal Oak: The Watch That Disrupted Luxury (Icons of Horology)
por Henri Lévêque
Descrição do livro
In April 1972, a watch arrived at the Basel fair that broke every rule of Swiss luxury: stainless steel at the price of gold, an octagonal bezel held by eight visible screws, a bracelet that grew from the case as if cast whole. Almost nobody bought it. Within a decade, it had created a new category of luxury entirely.
This is the complete history of the Audemars Piguet Royal Oak — from Gerald Genta's overnight design sketch in January 1971, through the quartz crisis that the watch survived while its rivals collapsed, the introduction of the Offshore in 1993, the grande complications that tested the limits of the Le Brassus manufacture, and the secondary market frenzy of the 2020s that turned a wristwatch into an asset class.
Twelve chapters trace not only the object but the ideas it embodies: that value can be independent of material cost, that craftsmanship can be its own justification, and that a watch which looked wrong in 1972 could define what right means fifty years later.
A Barrow & Quill Icons of Horology title — authoritative, readable, precisely told.
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