Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Autores populares
Unknown Author (247) Barrett Williams (162) ChatGPT ChatGPT (123) Сергей Каледин (110) Lyudmil Tsvetkov (97) Sharifa McFarlane (79) Rodrigo B Santos (64) Kingston Publishing (63) YouGuide (58) animarueaidezain (51) Kurt Bai (48) Clayton Louis Turnage (47) keieisyakentoushikaken (47) Nikolay Krechet (47) NK Gosine (44) e-aizamiraiseisei (40) SHIZUOKANOSORATETSU (40) Valet WorkShop (36) Various (36) Evgeniia Naumchenko (34)