Commonsense Direct and Digital Marketing ler

Isbn 10: 9780749447601

Isbn 13: 9780749447601

djvu Commonsense Direct and Digital Marketing

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Descrição do livro

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Número de páginas :448
Isbn 10 :9780749447601
Isbn 13 :9780749447601
Encadernação Commonsense Direct and Digital Marketing:Capa Comum
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