Corporate Social Responsibility (English Edition) ler

Isbn 10: 9781473910942

Isbn 13: 9781473910942

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Descrição do livro

*Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2016*

Why has CSR become part of the mainstream business and academic agenda in the 21st century? How can CSR be fully integrated in business strategy and day-to-day operations? Do companies become more vulnerable to criticism from stakeholders if they make public their commitment to CSR?

These are just some of the questions and challenges explored in this exciting new textbook. Readers will not only gain comprehensive knowledge and understanding of the history of CSR, the key CSR drivers, the main theoretical CSR perspectives and the dominant CSR practices found in the business community, they will also, more crucially, learn how to implement CSR in practice.

Written and edited by leading academics in the field, Corporate Social Responsibility is an engaging and accessible text designed for any student seeking an introduction to this complex and ambiguous subject.

The book is complemented by free online resources, including annotated web links, free full-text journal articles and more.

Isbn 10 :9781473910942
Isbn 13 :9781473910942
Encadernação :Kindle
Edição :1ª
Colaboradores Corporate Social Responsibility (English Edition):Esben Rahbek Gjerdrum Pedersen (Editor)
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