Descrição do livro
Data can be a cost for some organizations, but for those who succeed, it is a way to drive profitability, customer loyalty, and outperform others in their field. A well thought out, fit-for-purpose data strategy is vital for every modern data-driven organisation - public or private sector. This book is your essential guide to planning, developing and implementing a data strategy, presenting a framework which takes you from strategy definition to successful strategy delivery and execution with support and engagement from stakeholders. It covers vital topics such as data-driven business transformation, change enablers, benefits realisation and measurement. Written by an experienced practitioner with over 30 years in the field, this book guides the reader through the complexity of working across an organisation to achieve a successful outcome. Whether you're just starting to consider a data strategy or are looking to improve your existing approach, this book is a valuable resource for any modern data-driven organization.
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