djvu DEAD REELS: Why Your Speaker Video Isn't Converting
por Max Partain
Descrição do livro
Every year, great speakers lose bookings they deserved to a speaker who was simply better packaged. Not better on stage. Better on screen. Your speaker reel is the first thing an event planner sees before they ever hear your name in a room. They watch it on a laptop, between two other tasks, with thirty other reels in their inbox. If it does not make them feel something in the first thirty seconds, you are done. Not because your talk isn't great. Because your reel didn't do its job. Most reels don't do their job. Not because the footage is bad. Because the editing is. Dead Reels is the first book written specifically for speakers who want to understand the science behind why certain videos give people goosebumps and why most videos don't. Written by Emmy Award-winning editor and Forever Reel founder Max Partain, this book breaks down the invisible mechanics of emotional impact in video editing so that speakers can finally tell the difference between an editor who knows the software and an editor who knows the science. Inside you will learn the Goosebump Effect and why emotional contrast is the only thing that produces it. You will learn the Wave and the Surfboard, the two forces every great reel balances simultaneously. You will learn the Edit Hero framework, the four elements that separate a reel that converts from one that gets filed away. And you will learn the Gavel, the single technique responsible for more booking conversations than any other editorial decision a speaker can make. This is not a book about how to edit. It is a book about what to demand from your editor, what to look for in a finished cut, and what is missing from your current reel if it is not converting the way it should. Your reel should give event planners goosebumps. That is not an aspiration. It is an engineering problem. And this book is the solution.
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