ler totalmente Designing for Growth: A Design Thinking Tool Kit for Managers

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Procurando Designing for Growth: A Design Thinking Tool Kit for Managers? Aqui você encontra tudo sobre este livro de Jeanne Liedtka, publicado por Columbia Business School Publishing em 2 de junho de 2011. Nesta página estão a descrição da obra, os detalhes da edição (227 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Gestão e Liderança, Gerenciamento, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de Jeanne Liedtka em nosso catálogo.