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Isbn 13: 9798170828333

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Descrição do livro

Marketing Management for the 21st century and beyond

"Kotler’s new book is an essential resource to navigate the future of marketing. Its invaluable insights make it a must-read for marketers seeking to stay ahead in a rapidly evolving field." ~ Mehmet Tüfekçi, Marketing Executive Director, Arçelik Türkiye ~

“The book you are reading about offers more than just a straightforward explanation of marketing theory; it is enhanced with thought-provoking case examples that captivate you and make you wonder creatively.“ ~ Ahmet Olmuştur, Chief Commercial Officer, Turkish Airlines ~

"Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~

"The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~

"EOMM provides much-needed perspectives on local marketing strategies in Pakistan" ~ Chairperson, NBEAC ~

Número de páginas :515
Isbn 13 :9798170828333
Encadernação Essentials of Modern Marketing, Japan Edition:Capa Comum
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