Descrição do livro
The single most profitable thing Merv Griffin ever made was a thirty-second melody he wrote in about a minute in 1963, to help his five-year-old son fall asleep. He had no idea, at the time, what it would eventually become.
FORTUNE: The Mogulography of Merv Griffin traces the career built around that quiet, private composition: a hundred-dollar-a-week band singer who learned to hold a room hosting other people's shows, a talk show host who outlasted two network cancellations across a twenty-four-year run, and the creator of two of the longest-running game shows in television history. It follows the offhand plane-ride idea that became Jeopardy!, the casino wheel he could never beat that became Wheel of Fortune, and the single, deliberate decision, made while selling his entire company for a quarter of a billion dollars, to keep one small asset entirely for himself.
It follows him further still, into hotels, casinos, and a very public rivalry with Donald Trump, and into the one part of his life he never negotiated at all, addressed here with the same care this book has given every difficult chapter.
Grounded in the historical record, this mogulography asks what it actually takes to notice, correctly, which small thing will still matter thirty years later, and to keep it.
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