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Histórias das Empresas da seção ler

Flash Boys: A Wall Street Revolt

por: Michael Lewis

Four years after his #1 bestseller The Big Short, Michael Lewis returns to Wall Street to report on a
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Jeep: Portrait of an American Automotive Icon

por: Miles Ramos

From a U.S. Army request deemed impossible to a global automotive powerhouse, this is the definitive
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

por: Howard Schultz

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

por: Davis Dyer

This work features the history of brand innovation at Procter & Gamble, one of the most successfu
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My Years with General Motors

por: Alfred Sloan

My Years with General Motors became an instant bestseller when it was first published in 1963. It has
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The Partnership: The Making of Goldman Sachs

por: Charles D. Ellis

The inside story of one of the world?s most powerful financial InstitutionsNow with a new foreword an
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Concept of the Corporation

por: Peter Drucker

The book studies and analyses General Motors as a large social institution involved in business activ
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