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Descrição do livro

Unlock the power of KPIs and master the art of media buying! In today's data-driven world, understanding and leveraging key performance indicators (KPIs) is essential for success in digital marketing. Whether you're a junior media buyer or a seasoned business owner, this book will equip you with the knowledge and strategies to optimize your campaigns, boost ROI, and drive results.

Inside, you’ll discover:

  • Core KPIs like CPM, CTR, CPC, ROI, ROAS, and more, explained in clear, practical terms.
  • Advanced techniques for visualizing KPIs and making data actionable.
  • Expert insights into advertising attribution, AI, and CRM systems to take your campaigns to the next level.
  • Ethical considerations to ensure integrity in media buying.
  • Proven strategies for choosing the right KPIs that align with your business goals.

Packed with real-world examples and quick-win tips, this book is your ultimate guide to making data-driven decisions and achieving exceptional results. Whether you're running ads across social media, search engines, or email marketing, KPIs Every Media Buyer Must Know will transform how you measure success.

Encadernação KPIs MASTERY - The Framework Behind Profitable Advertising (English Edition):Kindle
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