There are two kinds of sales managers. One sits on the tower, pencils four-squares with inflated numbers, takes the credit, and burns through green peas and customers alike — the Desk Manager. The other understands selling, trains the floor, fights for every deal, and pulls the team from the front — the Sales Manager. This book is built to make the second kind. Drawing on twenty years and nearly every chair in the dealership, Bryan Kennedy hands the new or aspiring sales manager the road map he wishes someone had handed him: build an honest pencil and run a transparent menu instead of a four-square, train and motivate a team without driving it by fear, structure the day, run real one-on-ones, own your CSI, manage up to ownership, and survive your first ninety days on the desk. This Dealer Group Training Edition turns the book into a working curriculum — every chapter closes with Manager Takeaways, Monday-Morning Actions, Team Discussion Questions, and a Process Checklist, and a Facilitator & Implementation Appendix lays out a thirty-day rollout and ninety-day milestones. Book Two of the Simple and Easy series.
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