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Descrição do livro

People don’t buy boats. They buy a feeling — freedom, adventure, the family time they’ve been promising themselves for years. If you want to make a living helping them find it, this is the guide the marine industry never handed you.
Written from nearly thirty years at the dock — restoring yachts, running a restoration shop, selling everything from small runabouts to ocean-going yachts, and managing dealerships — Lines & Knots is an honest, firsthand roadmap into boat and yacht sales. It’s the book I wish someone had given me when I started.
Inside, you’ll learn:

  • The three paths into the business — family dealership, corporate, and brokerage — and how to choose the one that fits you
  • The entry-level roles that quietly lead to the sales floor, and exactly what to say to land one
  • How to read a customer, run a sea trial, handle objections, and earn the close
  • The product knowledge that builds instant trust — hulls, brands, and the language of the water
  • Why reputation and integrity become the only currency that compounds in this business
  • The honest truth about the lifestyle — the seasons, the weekends, and why it’s worth every bit of it

Whether you’re starting from scratch, coming from the service side, or finally turning a lifelong love of boats into a career, this is where it begins.
Your course is charted. Welcome aboard.

Número de páginas :125
Encadernação Lines & Knots: A Practitioner's Guide to the Marine Industry (English Edition):Kindle
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