djvu My CFO Wizard: A Field Gide for Entrepreneurs: Volume 2
por Cal Tingey MBA
Descrição do livro
Most business owners know their craft. Far fewer understand their financial statements — and even fewer know what to actually do about what those statements are telling them. My CFO Wizard: A Field Guide for Entrepreneurs closes that gap. Rather than teaching finance theory, this book works the way a field guide works: look up the problem you're facing, and find a clear path through it. Where Volume 1 covered the core financial tools inside My CFO Wizard, Volume 2 goes further into six areas every business owner eventually has to face: protecting cash, understanding performance, predicting the future, making better decisions, managing growth, and building business value. Every chapter is still built around a specific problem, stated the way you'd actually say it to yourself: will I have enough cash to make payroll, am I charging enough to actually build a business, could I sink my bank's confidence by asking for capital the wrong way. Every chapter follows the same six-step path: a real-world scenario, the financial reality behind it, exactly where to look in My CFO Wizard, a way to test a fix before spending real money, an AI prompt tailored to your numbers, and a short list of what to do this week. Written by Cal Tingey, MBA, whose work helping business owners understand their financials was recognized by the National Commission on Entrepreneurship, this book is for entrepreneurs and business owners with 3 to 100 employees who want financial clarity — not a finance degree.
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