txt My CFO Wizard: A Field Guide for Entrepreneurs: Volume 1
por Cal Tingey MBA
Descrição do livro
This book isn't meant to be read cover to cover, and it isn't meant to sit on a shelf until tax season. It's meant to sit on your desk, or open on your screen, for the night you're staring at your numbers and something feels wrong — and you don't yet know what, or what to do about it.
Every chapter in this field guide is built around a specific problem, stated the way you'd actually say it to yourself at eleven o'clock at night: sales are up but the bank account is empty, you're afraid to raise prices, you don't know if you could get a loan today if you needed one. Find the chapter that matches what's keeping you up, and you'll find the same six-step path every time that will help you use MyCFOwizard.com to address the issue.
You don't need a finance background to use this book. You don't need to understand every ratio before you start. You just need to find the chapter that matches your problem, and follow the six steps. That's the whole system — the same one I used for years helping business owners turn confusion into clarity, built now into software you can use on your own, whenever you need it.
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