In today’s world, industrial economics is among the most crucial disciplines
in every economics university: understanding management’s decision-making
process is essential for gaining a competitive advantage.
This brief book provides the basic tools to achieve this goal for all students
who want to learn more about markets (and pass the Industrial Economics
exams!), fostering their confidence in applying these skills effectively.
We can imagine these pages as a tour of the manager’s mind: starting
with tools to understand where we are (Chapter 1), we decide how to sell the
products (Chapters 2-3), how to respond to foreign competitors (Chapters 4-5),
how to block new entrants (Chapter 6), whether to “make peace” or join the
rivals (Chapters 7-8), and finally, how to shape the firm’s future (Chapters
9-10), highlighting the importance of competition for strategic success.
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