Rivalry and Group Behavior: Impact on Consumers, Managers, and Organizations ler

Isbn 13: 9798191155524

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Descrição do livro

This book provides an overview of what rivalry is and how it influences consumer behavior and group membership. It begins with a discussion of team identification before defining rivalry and writing about how the phenomenon influences fans and consumers in and out of sport. The book can be used by academics, students, the general sport fan, or anyone interested in learning more about the human condition.

Número de páginas :109
Isbn 13 :9798191155524
Encadernação Rivalry and Group Behavior: Impact on Consumers, Managers, and Organizations:Capa dura
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