txt Technologies Pertaining to E-Commerce and Mobile Commerce
por Doug Stinson
Descrição do livro
Technologies Pertaining to E-Commerce and Mobile Commerce provides a comprehensive exploration of the digital landscape that underpins modern global business. E-commerce and mobile commerce are critical drivers of economic growth and societal transformation, yet they present significant challenges related to rapid technological evolution, strategic implementation, robust security, and complex regulatory environments. Understanding these dynamics is essential for navigating the contemporary digital economy. This book delves into foundational e-commerce concepts, architectural frameworks, and effective e-business strategies, examining diverse technology types and business models. It thoroughly introduces mobile electronic commerce, addressing current technologies, transactional issues, and global applications, extending to ubiquitous computing, sensory networks, and emerging areas like wearables and smart cities. Crucially, it covers enterprise-wide security, fraud protection strategies, the evolution of payment systems, and the intricate regulatory, ethical, and social dimensions, including intellectual property, consumer protection, and public policy. This resource is designed for students, researchers, and professionals seeking an in-depth understanding of the technological and strategic aspects of e-commerce and mobile commerce.
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