ler totalmente The Case Study Handbook: A Student's Guide

The guide all MBAs and exec ed students need.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

Procurando The Case Study Handbook: A Student's Guide? Aqui você encontra tudo sobre este livro de William Ellet, publicado por Harvard Business Review Press em 18 de setembro de 2018. Nesta página estão a descrição da obra, os detalhes da edição (272 páginas) e os formatos disponíveis para baixar: pdf, epub, txt, djvu. Se você gosta de Livros Internacionais, Educação, Referência e Didáticos, Preparação para Provas, Pós-Graduação e Profissionais, Profissional, explore também outros títulos da mesma categoria no Encontrando os melhores livros. Veja ainda as outras obras de William Ellet em nosso catálogo.