Every day, billions of consumers create one of the largest flows of money in the economy when they shop to sustain their way of life.
Every purchase they make is the result of a choice. Those choices determine the direction of that flow. The economy develops in that direction.
The consumer is the Pilot of a free market economy.
Yet consumers have no interest in guiding that development towards living within the limits of Nature.
In The Ethical Market Economy, consumers acquire a financial interest in choosing products with the highest ecological value: they receive the Pilot’s Wage.
The result is a market economy in which the pursuit of individual well-being becomes the force that guides economic development towards a flourishing natural world.
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