The Practical Pocket Guide to Account Planning ler

Isbn 10: 0989284905

Isbn 13: 9780989284905

txt The Practical Pocket Guide to Account Planning

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Descrição do livro

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Número de páginas :138
Isbn 10 :0989284905
Isbn 13 :9780989284905
Encadernação :Capa Comum
Colaboradores The Practical Pocket Guide to Account Planning:Lin Zagorski (Estilista)
Colaboradores The Practical Pocket Guide to Account Planning:Rebecca Pollock (Estilista)
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