Descrição do livro
The integration of anthropomorphic robots into service environments reshapes how organizations interact with customers and deliver experiences. Designed to mimic human appearance, behavior, and communication, these robots use AI, natural language processing, and robotics to provide personalized, efficient, and engaging services across sectors like hospitality, tourism, and retail. By combining function with social interaction, anthropomorphic robots can enhance customer satisfaction, streamline operations, and address labor challenges. As their adoption grows, they redefine the boundaries between human and machine roles, raising important concerns around ethics, trust, and the future of service work. Transforming Service Experience Through Anthropomorphic Robots explores the intersection of anthropomorphism in service robotics, service experience design, and branding strategies. It examines how humanlike traits attributed to robots such as facial features, voices, and gestures influence customer perceptions, emotional engagement and trust in service environments. This book covers topics such as retail industry, business psychology, and customer service, and is a useful resource for engineers, business owners, academicians, researchers, and scientists.
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