“This book gives you more sound, simple copywriting advice per page than anything I have read.” THINKING like a copywriter: 110 lessons on mindset. WRITING like a copywriter: 97 lessons on execution. “Eddie’s been selflessly demonstrating his boundless marketing knowledge for the last decade. VeryGoodCopy represents his collective wisdom in one handy package. Do yourself a favor and devour every word.” “Eddie Shleyner is a voice that copywriting needs more than ever.” “Reading this book is like getting a PhD in advertising in one sitting.”
— DRAYTON BIRD, Ogilvy Creative Director
Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:
These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.
These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.
“Eddie Shleyner is a fantastic copywriter. Read this book.”
—ANN HANDLEY, author of Everybody Writes
—BRIAN CLARK, founder of Copyblogger
—KEVIN ROGERS, founder of Copy Chief
—KIM KRAUSE SCHWALM, A-List Copywriter
Autores populares
Icon Group International (283) Publishing lmgdaw (250) Nikolay Krechet (145) Kennie B Journals (120) Charles Nehme (106) Riddler Books (105) webmarbook design (103) Mint and Cherry Notebooks (82) Jillo Trukudo (80) Ondrej Sarek (76) Iwona Makara (74) Just Visualize It (71) Moonpeak Library (69) Quick Witted Coconut (69) Various (68) Mary Hirose (67) Talor Press (67) Marina Buchholz B.Eng (58) Miller Sye (58) NAK Legal Publishing (58)