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Descrição do livro

The extent to which consumer data is collected and analysed has massively increased during recent years. The monetisation of that data is now worth many billions of pounds worldwide, but these developments have brought with them new legal and financial considerations for all those involved in the data industry.

This handbook takes a practical approach to guiding lawyers and businesses through the various legal, regulatory and ethical implications inherent in the use of "big data". It starts by introducing and explaining the concepts underpinning data monetisation such as, privacy, proprietary rights, competition, etc. This introduction is then followed by an analysis of the issues concerning specific private and public sectors. Finally, the key issue of compliance is addressed, giving readers a framework for developing their own data strategy.

Including key cases and real world examples, this handbook is a reference and a guide for commercial lawyers and in-house counsels, as well as CEOs, directors and managers involved in the monetisation of data.

Encadernação Handbook of Data Utilisation and Monetisation and the Law (English Edition):Kindle
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